Internet Marketing Consultants – Prepare Your Clients For the Video Revolution | graphic multimedia

With the video revolution under way many small businesses are wondering how they can start to use this medium to promote themselves. Internet marketing consultants can also show you how to leverage your video content across video hosting sites such as You Tube to increase traffic and authority and search engine ranking.So, this week i will take you through the process and show you exactly what tools are used and how to make your own promotional videos. Lets start with the basics…1) Computer – I recommend using an Apple Macbook to do graphics, multimedia and music on but there are numerous programs for the PC.2) Software – Screen Flow, Final Cut, PowerPoint3) Video Footage – Go to istock.com, sign up and gain access  to a multitude of graphics and video footage. Its not cheap, but it allows you to quickly produce great material using really high quality footage.4) Enbedding the video – We use ‘Screencast.com’ to host our videos.  The service allows you to upload videos and provides you with the ‘html code’ to embed the video on your site. It’s as easy as copy and pasting the code into the page.  We have tried many other video hosts such as Viddler but find the quality is reduced through compression. ‘Screencast’ retains the original quality of the video which is essential when using a combination of slide shows and video.  The service costs around $10 per month. Screenflow is available  for the mac and costs around £80.Got the tools? Time for the process…Obviously your own footage is best but for those starting out using videos you may wish to collate material form other sources.  A simple way to start off is to using PowerPoint, create a presentation and download video and graphics as you need them. PowerPoint allows you to easily embed multimedia footage into the individual slides and add descriptive text.- You can also add ‘actions’ to text boxes allowing you to control when and how it appears on the slide. (This is usually controlled by clicking the mouse)- Build your presentation, taking note of – how long each slide appears for and  does the presentation convey the message you want?- Once you are happy with the slide show,  it is time to record the presentation using ‘Screen Flow’.- Configure the recording/ set up the slide show and Record.A good guide for each slide length is if you read it through slowly each time before clikcing the mouse to move to the next slide.Screen Flow will allow you to add extra footage such as live screen grabs and music. When you are happy, save the presentation and export it as a Mov file selecting the highest quality conversion and desired dimensions.Now, simply upload the mov. file to Screen Cast and  it will provide you with the code to embed to your web page.Yes,  it takes  time to get right but after a  fair amount of trial and error you will be there! The creative opportunities are endless and it allows you to create fresh marketing material that really stands out from the crowd.